posted on September 9th 2015 in General News with 0 Comments


9th September 2015

Press Release


Frame is very excited to announce that it has retained Qatalum as a long standing client.

Frame has been awarded the combined advertising and public relations contract, beating off competition from a large number of networked and independent agencies who participated in the tender process.

Frame who was traditionally responsible for branding, advertising and events, have now also picked up the public relations remit that was historically handled by a separate PR firm.

Talking of the win, Rami Shana’ah Group Managing Director announced “For us this is great news, as it is a glowing endorsement of the hard work we have carried out for Qatalum over the years.  To renew the contract for another three years is fantastic as there was stiff competition for this valuable and prestigious client.  I am very happy that we will continue our long standing relationship with Qatalum and that the brand will remain one of our cornerstone retained clients that first started working with us in 2009.”

Callum Hoy General Manager, commented “We all worked very hard on the pitch and Asterios Chalkias our planning director put together a great strategic deck.  This combined with our unriveled credentials, of strong team, powerful creative work and unparalleled client list really helped when we presented in person as part of the process.  This was underpinned by our group account director Rasha Makhlouf building a strong relationship with the client over the years and she deserves the biggest recognition of all.”

Note –

The Brand – Qatalum is an equal joint venture between Qatar Petroleum and Hydro Aluminium of Norway. Qatalum’s state of the art cast house products are value-added extrusion ingots and foundry alloys which meet the highest quality standards of its global customer base. Qatulum’s products are used in a variety of sectors which include the automotive, construction and engineering industries as well as in the manufacturing of consumer

Qatalum & Frame – Frame’s relationship with Qatalum dates back to 2009 and we have recently renewed our full-service retainer contract for an additional 3-year period. To strengthen its position and build high levels of awareness and engagement locally, regionally and internationally, Qatalum assigned Frame with establishing a strong brand equity whilst effectively promoting Qatalum’s interests through successful internal and external marketing campaigns and integrated communication plans which include Advertising, Public Relations, Digital, Publications and Events