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Rami Shana'ah

Group General Manager

Rami has devoted the past 13 years to the advertising and marketing industry, building brands across the Middle East.


In his time as Managing Director, Rami has driven revenue growth of over 40% year-on-year since 2006. He has also helped build stellar relationships with our Clients and win some hotly-contested pitches for Frame.

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Joao Ruas

Executive Director & Head of Strategy

Joao Ruas is an internationally recognised creative strategist with over 17 years of experience in advertising and marketing across EMEA. He has worked as a strategist for both clients and agencies – Publicis, Leo Burnett, Saatchi& Saatchi, Havas Worldwide, MTV, EMI, EY.

Additionally, having been raised in the UAE, he is well-equipped to develop and deliver strategic communication with a regional flavor. 

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Rasha Makhlouf

Client Service Director

A graduate from Damascus University, Rasha is responsible for streamlining the services to the specific needs of each of Frame’s client. 

Having worked with United and Group and Promoseven (FP7), her clientele included FORD, Emaar, P&G, TOTAL, ASSIA, Katakit among others. 


Rasha is now completing her Masters in Strategic Planning from Edinburgh Business School.

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Creative Director

A Brazilian by birth, Cris lived and worked in a number of countries before becoming Frame’s Creative Director 

He has over three decades  of experience, most of which he gained in the European markets, particularly in Portugal, Netherlands and Qatar. 


He has  developed corporate communications and advertising for a number of clients such as Audi, Volkswagen, Citroen PSA, Renault, The Portuguese Republic, Multi Corporation BV (Netherlands). 

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Hoda Ayyad

Senior PR Manager

With 9 years of experience in Media & PR, Hoda holds a deep understanding of the power of integrated communication.

She joined Frame Qatar in 2017 after years of operating in the Egyptian, Saudi and Qatari markets. Her special gift is the ability to plan and execute full fledge communication strategies in highly praised standard Arabic and several Arabic local dialects.

Her client-side experience in Al Jazeera Media Network, The United Bank,  ABC Bank, Kuwaiti Ministry of Information, The British University in Egypt, BMW and MINI.

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