posted on July 27th 2015 in General News with 0 Comments


Monday 27th July 2015


Frame is very excited to announce the launch of its new dynamic digital media engagement hub FRAMEdigital inside Frame.

The hub will pull together digital specialists from within the agency, including strategists, project managers, creatives, editors, developers and media buying under one banner and offer bespoke digital solutions to existing, as well as new clients. The hub will also partner and collaborate with online media publishers & owners, social media platforms and distributors of new tech platforms. The objective will be to deliver new and engaging digital interactions in the Doha market


Frame Digital


It will focus mainly on Digital Strategy & Integration, Social Media Engagement, Content Creation, Digital Media Buying, Site Design and Mobile Apps. The aim is for the hub to be part of an integrated offering and develop new channels for Frame’s Qatar based clients to reach its customers and stakeholders.

Rami Shannah, Group Managing Director announcing the expansion of the digital specialism within Frame Communications, commented; “Over the last two years we have seen many of our larger clients investing more in digital integration, social media and digital platforms as part of what we do for them.   We always ensure that as a full service agency we offer a best in class service across all of our specialisms and this is a natural strategic step.

Callum Hoy, General Manager will spearhead the digital growth initiative and will assume the additional responsibility of leading the division in addition to the main agency. He also commented “We are already ranked as one of the largest online media agencies in the country and we frequently deliver digital and social media platforms as part of integrated campaigns, so it made sense to invest more time and resource in the digital and technology space.”

Bilal Samman, Head of Media and Asterios Chalkias, Strategic Planning Director will assist Callum Hoy in driving the strategic digital agenda within and the agency will be making key digital hires to compliment the already strong integrated teams.